Weichai Lovol Smart Agriculture 2023 Marketing Business Conference Held in Anhui
On December 19, Weichai Lovol Smart Agriculture 2023 Marketing Business Conference was held in Anhui with the theme of "Smart Leading in a New Era • Creating a New Future". Distributors and service providers from all over the country gathered in Hefei to work together on the development plan of Weichai Lovol smart agriculture in the new stage of 2023.
The meeting summarized the marketing work in 2022, elaborated on the business strategy of products, finance, services, etc., and commended outstanding dealers and advanced individuals in 2022.
The first in five events leads the race
In the fierce competition under the influence of multiple factors, such as market environment and epidemic situation, the "Weichai+Lovol" strong combination effect continues to release and two-way empowerment. In the key year of the 14th Five Year Plan and the key node of the new stage of industry development, Weichai Lovol smart agriculture has achieved success with its leading strength.
In 2022, Weichai Lovol Smart Agriculture won five titles of "total sales volume first", "sales revenue first", "sales volume of 200 horsepower and above tractors first in the industry", "sales volume of wheat machines first" and "sales volume of corn machines first", and its leading position in the industry continued to be stable.
In 2022, the total sales volume of Weichai Lovol smart agriculture agricultural equipment products in the whole year is expected to exceed 140000 units, and the sales revenue is expected to reach 16 billion yuan, with a year-on-year growth of 37%, continuing to lead the industry. The sales volume of tractors exceeded 90000, reaching a new high, among which the sales volume of large tractors with 200 horsepower and above ranked first in the industry; Nearly 22000 wheat machines, ranking first in the industry; The sales volume of corn machine is nearly 9000, ranking first in the industry; The sales volume of caterpillar machines is more than 18000, ranking the second in the industry; Export, agricultural machinery and other businesses have maintained rapid growth.
Highlight the competitive advantage and continuously lead the industry
Driven by changes in national policies and market demand, high-end and intelligent agricultural machinery is an inevitable trend. To this end, Weichai Lovol Smart Agriculture actively plays a strategic synergy, closely cooperates with Weichai Group, and promotes the two major businesses of smart agricultural machinery and smart agriculture.
In terms of products, in 2022, on the basis of the combination of GE horizontal axial flow and large, medium and small vertical axial flow, the wheat machine business will add Lovol Gushen GV100 copywriter and GR120 double vertical models. The product combination of corn machine and wheat machine will continue to improve, and the sales volume will continue to lead, forming a head start effect, further opening the competitive gap; In the field of tractors, Weichai Lovol's "M+P" dual platform strategy continued to make efforts, the domestic and overseas markets expanded rapidly, the combination of tractors and machines and tools continued to enrich, and a series of key technology products such as CVT and unmanned driving were applied in batch markets, which made a good start to enhance the "voice" of independent technology; Crawler business continues to grow at a high speed, RG70/RG80 series products have won market recognition, and a batch of new equipment such as soybean and corn belt planting harvesters have been applied in the market; At the key node of switching emission standards, Weichai Lovol smart agricultural products have been proved to be stable under various harsh conditions such as high cold, plateau and high temperature after years of long-term validation, and the whole series of new products have been matched and launched to the market.
In terms of service, in 2022, Weichai Lovol Smart Agriculture will continue to promote the integration with Weichai Power's service channel to achieve "one-stop" service for complete machines and engines, and the resources of both parties will be further highly efficient. Relying on the perfect national service accessories network, the comprehensive guarantee of "wherever the products go, the service will follow" will be realized, and users can enjoy fast, convenient and considerate services no matter where they are.Focus on the main business. Facing the challenges of the new development stage in 2023, Weichai Lovol Smart Agriculture firmly defines its goals, focuses on customer needs, bases itself on products and services, creates differentiated competitive advantages, continues to provide integrated intelligent technology solutions for the development of modern agriculture, and leads the industry to develop steadily.