Weichai Lovol 2025 Partner Conference held

On January 8th, the Weichai Lovol Smart Agriculture 2025 Partner Conference with the theme of "One Family, One Heart, Together for Success" was held in Weifang. More than 1000 dealers from all over the country gathered in Yuandu to review the development process of 2024 and jointly plan a new journey of "strategic unity, customer focus, and high-end leadership" for 2025.

Rising against the trend, achieving a new industry high in performance
Looking back on 2024, Weichai Lovol Smart Agriculture, as one of the six major business segments of Shandong Heavy Industry Group, has risen against the trend against the backdrop of industry decline, achieving a revenue of 17.4 billion yuan and ranking first in total sales, tractor, wheat machine, corn machine, flower vitality sales and other industries, delivering a high and upward performance report.

At the conference, Weichai Lovol shared its business strategy development plan, product development and service plan with its distributor partners, clearly stating that it will strengthen strategic coordination, deepen cooperation models, jointly explore new market opportunities, and work together to create greater value for customers.

At the Lovol 2025 Product Night and Annual Partner Awards Ceremony, Weichai Lovol commended outstanding partners for 2024. At the same time, through product special effects performances, exciting programs, etc., participants were able to intuitively experience Weichai Lovol's technological hard power, further enhancing the confidence of partners.

During the conference, Weichai Lovol invited representatives to visit the newly built high-power tractor factory with an investment of 3 billion yuan, and organized activities such as prototype observation and test drive competitions on site.

Innovation is powerful, leading China's agricultural machinery from "new" to "smart"

At this conference, Weichai Lovol showcased a variety of upgraded technology products, covering a full range of solutions from efficient tractors to intelligent harvesters. This not only reflects Weichai Lovol's relentless pursuit of technological innovation, but also provides strong market competitiveness for partners through intelligence, greenness, and efficiency. The attending representatives expressed that Weichai Lovol's products and technology have given them confidence in their future development.

As the "chain owner" enterprise of China's agricultural machinery and equipment industry chain and the largest agricultural machinery and equipment enterprise in China, Weichai Lovol has aggregated a global research and development system, actively laid out cutting-edge technology research and development, and achieved large-scale application of advanced applicable agricultural machinery and equipment such as large feeding harvesters, continuously variable speed and power shift tractors, and mountain and hilly machinery. It has undertaken multiple national key scientific research projects, achieved independent controllability of core technologies and core components, and has won multiple honors such as the first prize of the Agricultural Machinery Science and Technology Award.
Embark on a new journey with the same frequency, forge ahead and set sail again. Looking ahead to 2025, Weichai Lovol Smart Agriculture will continue to adhere to the cooperation concept of "one family, one heart, working together, and achieving success", and work hand in hand with partners to jointly strive for the grand goal of 20 billion yuan in operating income, leading Chinese agricultural machinery to continue to stride forward.