China YTO small and medium-sized tractor 50 horsepower continues to take the lead and 70 horsepower sales better

Market oriented product structure adjustment Is one of the most important factors
After in-depth and detailed market research, after summarizing and analyzing the research results, small and medium-sized tractor companies have fully considered the real needs of users in different regions and developed a series of marketable new products.
According to the different needs of regional operation, the small and medium-sized tractor company launched seven 70 horsepower differential medium wheeled tractors to different regional markets in 2021, including Dongfanghong sg704 linguowang tractor suitable for orchard operation and "personalized" products such as MF and SK suitable for paddy and dry fields, providing users with more and better choices. Therefore, small and medium-sized tractor companies have doubled the sales of 70 HP tractors and ranked among the top in the industry on the basis of maintaining the continuous leading sales of 50 HP medium wheeled tractors in the original champion horsepower section.
Products are the cornerstone. Small and medium-sized tractor companies not only work hard on the "connotation" of products, but also work hard on the external image of products. The newly upgraded appearance of Dongfang Hongzhong wheelbarrow has sounded the clarion call for the promotion of "personalized" products of Dongfang Hongzhong wheelbarrow, which makes users refreshing for Dongfang Hongzhong small wheelbarrow products and has been highly praised in exhibitions and promotion meetings in recent two years.
While launching differentiated products, small and medium-sized Trailer companies further optimized the sales channel structure, and the average contribution of channels increased by 18.6% in 2021.
Through channels, building product portfolio and opening up market terminals, the sales in weak areas and blank areas continued to improve, with a year-on-year increase of 59%.