New Trends in the Development of Agricultural Machinery Industry from the Acceleration of Weichai Lovol in the Industry Winter
17.4 billion yuan! In 2024, Weichai Lovol achieved a historic high in performance. This is the perfect answer submitted by Weichai Lovol in the overall downturn of the agricultural machinery industry market, relying on the development concept and belief of "one family, one heart, working together, and achieving success".On January 8th, the Weichai Lovol 2025 Global Partner Conference was successfully held. At the meeting, the "report card" for 2024 was announced, achieving a total operating revenue of 17.4 billion yuan, leading the industry strongly. In 2024, which is known as the industry's winter, Weichai Lovol has accelerated and set a marketing target of 20 billion yuan by 2025. What is the basis for strong growth in a tight industry market? What new trends in the development of agricultural machinery industry do they indicate?
Adhering closely to the needs of China's agricultural development and leading industrial development
With the development trend and requirements of China's agricultural modernization, facing the bottleneck of agricultural machinery, Weichai Lovol actively responds to the national call, relies on the global core resource advantages and technological innovation advantages of Shandong Heavy Industry Group, strengthens innovation coordination, accelerates the landing of key agricultural machinery technologies, and creates one remarkable achievement after another in 2024, providing strong support for the high-quality development of Chinese agriculture.
Focus on 'one big and one small'. Weichai Lovol responded to the national policy of optimizing machinery and subsidies, leading the domestic tractor industry into the era of power shifting and CVT. It launched a 240/340 horsepower commercial CVT continuously variable transmission intelligent tractor, with an import substitution rate of 30% within two years of its launch.
Strengthen the action to address weaknesses. Weichai Lovol independently breaks through the intelligent harvester technology with a feeding rate of 18 kg/s, filling the domestic gap; In response to the diversified agricultural machinery demand in China, we have continuously launched specialized agricultural machinery such as articulated tractors for hills, mountains, and orchards. Our technology and performance indicators are industry-leading, promoting the diversified and personalized development of agricultural machinery and making Chinese agricultural machinery more in line with the needs of China's agricultural development.
Pay attention to the performance of agricultural machinery in increasing production and reducing losses. Weichai Lovol has successfully developed a high-performance compound strip sowing machine and established 50 acres of demonstration fields in 50 wheat producing counties in 6 provinces across the country to carry out the "655" high-yield demonstration application, with a measured increase of 10% to 16%. Breakthrough key technologies such as flexible harvesting machinery, longitudinal flow flexible threshing, and loss sensor monitoring, and control the mechanical harvesting loss rate below 0.8%.
Focus closely on the large-scale increase in yield of grain and oil crops. Weichai Lovol has launched an 18 row electric drive precision seeder, which can achieve multi use and precision seeding of crops such as corn, soybeans, and sorghum. It can also achieve 12/18 row deformation seeding, with good uniformity of plant spacing, low leakage rate, fast operation speed (up to 12km/h), high seeding efficiency, good consistency of sowing depth, and high degree of intelligent detection. It can further improve the quality of operation and achieve significant yield increase.
Overcome the pain points of full process agricultural mechanization. Weichai Lovol has launched the "Smart Agriculture Cloud Full Scene Solution" to accurately solve pain points in plowing, sowing, harvesting, drying and other links, and provide modern agriculture full domain and full scene high-yield solutions. The intelligent agriculture management platform, vehicle networking platform, intelligent service platform, and intelligent agriculture Lovol App are integrated and interconnected, realizing the interconnection of people, machines, roads, farmland, and environment. Farmers can view, manage, analyze, and apply various devices and data, easily grasp the entire agricultural production process, and improve the efficiency of agricultural full process management.
Innovation leads to solving the problem of full mechanization in Chinese agriculture
Innovation is the driving force behind industrial development, and Weichai Lovol is well aware of this principle. It actively takes on the significant responsibility of leading the industry's development and continuously invests in research and development without any upper limit. It deeply integrates industry, academia, research and application, and collaborates with multiple domestic research institutes, universities, and parts enterprises to focus on technological breakthroughs around key core components of tractors, harvesting machinery, and seeders. Innovative achievements continue to break through, and a number of major scientific and technological challenges have been overcome. Among them, I have presided over 8 national key research and development projects, including "Research and Development of Intelligent Rice Wheat Joint Harvesting Technology and Equipment" and "Research on Key Technologies for Intelligent Heavy Tractors and Whole Machine Development", and participated in 20 projects. As of now, Weichai Lovol has built more than ten important national and provincial scientific research and innovation platforms, undertaken 138 national and provincial technology innovation projects, and made strong breakthroughs in multiple key core technologies. Its scientific research achievements have blossomed in multiple places, leading China's agricultural machinery and equipment industry towards a high-quality development path.
At the Lovol 2025 Product Night and Annual Partner Award Ceremony, a "agricultural machinery show" covering the whole process of agriculture was held, which surprised four people. Tractors, harvesters, rice transplanters, land preparation machines, spray... the most advanced agricultural machinery equipment covering the whole process of farming, management and collection of agriculture brought a visual feast and shocked the whole site. This is a large-scale showcase of Weichai Lovol products. Viewers all gave a thumbs up and exclaimed, "It's truly Weichai Lovol
Bi directional collaborative innovation between marketing and service, with profound influence deeply rooted in people's hearts
In the field of agricultural machinery, Weichai Lovol's brand influence has deeply penetrated people's hearts, but it still continues to break through in marketing innovation, constantly expanding marketing channels and enhancing brand influence.
A series of large-scale events such as the "2024 China Tractor Heroes Conference and Car Enthusiasts Carnival" and the "Lovol Valley God Crawler Carnival" that integrate product display, stunt performances, user interaction, and regional cultural integration have left a deep impression on agricultural machinery workers in 2024, creating a unique brand image in the industry and becoming a model and benchmark for marketing activities and brand promotion in the agricultural machinery industry.
In addition, Weichai Lovol has also expanded its online channels, fully utilizing new media and technologies. By establishing a three-level communication system, it has partnered with thousands of dealers in hundreds of cities across the country to conduct online live sales and promotion. In 2024, the "Double 12" live streaming carnival attracted over 1 million views during the 2.5-hour live streaming process, ultimately receiving more than 5000 orders.
In terms of service innovation, Weichai Lovol continuously improves its intelligent service level, innovatively upgrades the "three verticals and one horizontal" 30 character service model, and provides a full-time, all domain, and all scenario service guarantee system to safeguard the return of particles to the warehouse. By increasing investment in service resources and utilizing technologies such as the Internet of Things, big data, and cloud computing to build a "smart connected cloud service platform", the unified information allocation of the customer service center forms the optimal resource configuration plan, comprehensively escorting machine collection operations to provide users with product lifecycle services.
Improve the level of intelligent manufacturing and create a new benchmark in the industry
The Weichai Lovol high-power intelligent tractor manufacturing base is about to be completed and put into operation. It is reported that the base has invested 3 billion yuan and can produce 100000 high-end intelligent tractors with a horsepower of over 100 per year, filling the gap in the intelligent manufacturing of high-end intelligent agricultural machinery in China and significantly improving the manufacturing level and efficiency of high-end intelligent tractors.
Stabilize the position of "chain leader" and lead the rapid development of industrial clusters
The agricultural machinery industry has shown a clear trend of "clustering" development. In the "List of Winning Clusters in the 2024 Advanced Manufacturing Industry Cluster Competition" announced by the Ministry of Industry and Information Technology on November 18, 2024, Weichai Lovol, as the "chain leader", successfully selected the Weilin Ri Intelligent Agricultural Machinery Cluster.
As the "chain owner" enterprise of the national agricultural machinery and equipment industry chain, Weichai Lovol "chains" the agricultural machinery industry sectors in Weifang, Linyi, Rizhao and other places, forming the largest intelligent agricultural machinery cluster in China with the strongest innovation capability, the most complete product system, and the most complete industrial chain. In 2023, the output value of this cluster is 165 billion yuan, accounting for a quarter of the national agricultural machinery industry, and the industrial scale has been ranked first in the country for many consecutive years. Under the trend of industrial clustering, the concentration of agricultural machinery brands has further increased, and it is obvious that Weichai Lovol has a leading advantage in this regard.
Through Weichai Lovol's excellent performance and achievements in 2024, it is not difficult to see that in the context of the continuous increase in the number of agricultural machinery in the market and the intensification of market competition, the comprehensive strength of enterprises, including product innovation, marketing and service capabilities, high-quality product development capabilities, intelligent and efficient production and manufacturing capabilities, is more tested.
