Hanover China EnterprisesAfter four years, the world's top agricultural machinery exhibition, Hanover Agricultural Machinery Exhibition, opened. This exhibition has 27 pavilions and a 400000 square meter exhibition area, bringing together 2811 exhibitors from 52 countries around the world and 470000 professional visitors from 149 countries and regions.
Among them, in the Asian region, Chinese exhibitors and visitors are probably the most. According to official statistics, there are more than 180 Chinese companies participating, including those who participate as distributors and other forms of participation. It is said that at least 250 Chinese companies, which is close to one tenth in number, are said to have participated. As a witness to this year's Hanover exhibition, let's briefly talk about the performance of Chinese agricultural machinery enterprises at the exhibition.
1、 Whole machine production enterprise: Eagles test their wings, showcasing their strengths for the first time
At this year's Hanover exhibition, there were not many Chinese complete machine companies participating on site. I saw three companies on site, namely Weichai Leifeng, Yituo Dongfanghong, and Wode Agricultural Machinery, while several well-known tractor companies from India, such as Escorts Limited, Mahindra&Mahindra Limited, TAFE Motors and Tractors Limited, and International Tractors Ltd. (Sonalika), all of which participated in the exhibition, regardless of the number of companies, Or perhaps the number of machines exhibited by Chinese enterprises has fallen behind. I believe this is not because China's overall agricultural machinery strength is not as strong as India, but because of historical reasons. Indian agricultural machinery enterprises have a higher degree of globalization. If we are to learn from whom Chinese agricultural machinery goes abroad, I believe that Chinese agricultural machinery enterprises should abandon prejudice and learn from their neighboring Indian counterparts.
Looking back, let's talk about the Chinese agricultural machinery enterprises participating in the exhibition. From the comprehensive evaluation of strength, the number of products exhibited, and the level of technology, the first thing to introduce is of course Weichai Lovol. It can be said that Weichai Lovol has become the strength and face of China's agricultural machinery at the Hanover exhibition.
Regarding the performance of Weichai Lewo in Hanover, there have been many reports from domestic media. Objectively speaking, Weichai Lewo's performance can be considered as "a young eagle testing its wings, showing its strength for the first time". For unknown reasons, Lewo's most advanced machines did not reach Hanover, such as the 380 horsepower P7000 series CVT tractor, the 15 kg high feed rate combine harvester, and the large sugarcane combine harvester, However, the on-site power covers the range of 25 horsepower to 240 horsepower, with a total of 13 tractors and supporting machinery products still attracting the attention of many professional visitors. In the exhibition hall, Weichai Lewo's strength is still very strong. It is worth noting that Weichai Lewo has also showcased for the first time two small horsepower tractor products, P1000 and P2000, specially developed and designed for overseas users, which can meet diverse needs such as home leisure work and municipal work.
Another large domestic enterprise, YTO-NMF554, YTO-NMF704C, YTO-NLY1154 tractors, all of which meet non road Euro 5 emission standards, were exhibited by YTO Electric Mower.
The leader of Chinese paddy field agricultural machinery, Jiangsu Wode Agricultural Machinery, showcased tractors that meet the Euro 5 emission standards from 50 horsepower to 140 horsepower. Perhaps due to the scarcity of paddy fields in Europe, Wode's advantage in paddy field agricultural machinery did not appear on site.
Only by comparison can one distinguish. Overall, compared with European and global agricultural machinery enterprises such as John Deere, Kaisnew Netherlands, Aiko, Krass, and Kubota, there is a significant gap in the size, scale, strength, and specific product aspects of domestic agricultural machinery enterprises. In the global agricultural machinery market, the presence of Chinese agricultural machinery enterprises is not strong outside the Chinese market.
But China is a rising star, relying on China's strong and sound industrial chain, Chinese agricultural machinery enterprises are catching up. From a global perspective, only Chinese agricultural machinery enterprises are qualified or have the potential to catch up with the giants of Europe, America, and Japan. Chinese enterprises are cheering on, hoping to see a large number of Chinese agricultural machinery enterprises show off their muscles at the next Hanover Agricultural Machinery Exhibition. In fact, the strength of Chinese agricultural machinery enterprises is not weak in the north, weak only in mentality and courage.
2、 Agricultural machinery production enterprises: "Lonely and brave" forever!
At the Hanover exhibition, the most famous and popular are undoubtedly the complete machine enterprises of tractors and combine harvesters such as John Deere, Kesner Netherlands, Fent, Krass, etc., but the most numerous are agricultural machinery enterprises. From the exhibition, it can be seen that the five major European and American families, including Japan's Kubota and other comprehensive and diversified large enterprises, all want to play the winner take all game, That is to include numerous categories of agricultural machinery under one's own umbrella.
However, to be honest, the specialization of agricultural machinery is very strong, and the few giants who can make tractors and combine harvesters one of the best in the world still cannot compete in the field of agricultural machinery with specialized enterprises such as Leiken, Armason, Maschio, Haoshi, Gran, Aohe, and McHale. The so-called industry has specialization, so in the context of the elimination of a large number of power manufacturers, The agricultural machinery enterprises in the European and American markets still present a prosperous and diverse ecosystem, so what is most worth watching at the Hanover exhibition in Germany is actually the diverse and diverse agricultural machinery and the group of enterprises behind it.
Having seen agricultural machinery companies in Europe and America, I certainly want to see domestic agricultural machinery brands at the Hanover exhibition. However, it is regrettable that there are fewer Chinese agricultural machinery companies participating in the Hanover exhibition than power companies. Companies like Zhengzhou Longfeng, Haofeng, Shenghe, Nonhaha, Dahua Bora, and others that we are familiar with, did not participate in the exhibition.
But unexpected things happen. While visiting the exhibition booths of Reken and Amasong in Germany, I unexpectedly met Yongxiang in Hubei at the entrance. The store where I work has sold their rice live broadcast machines, so I was very impressed by the company. Meeting familiar old friends was not only surprising but also surprising.
The reason why this company has the courage to participate in the exhibition and face strong international competitors such as Leiken and Kents is because the company does have its own unique and globally leading technology and products.
From a large perspective, Yongxiang's seeder has an intelligent precision seeding control system that is ahead of its global peers, belonging to intelligent agricultural machinery. In terms of details, Yongxiang is an electrically driven precision seeder, which has greatly simplified its structure, improved performance, greatly improved efficiency, and reduced costs compared to European and American competitors. This is not inferior to international competitors, and further elaborated, The seeder of Yongxiang seeder is a precision forced roller seeder, suitable for precision seeding of small seeds, with advantages in accuracy and efficiency, and is an exclusive patent. There is no patent dispute with competitors in the international market. Of course, there is a process for foreign customers to accept a Chinese start-up enterprise, but as a "lone hero", Yongxiang can compete on the world stage with international level competitors, The spirit of daring to shine the sword is worth learning from domestic brands.
3、 Component companies: Join forces with the strong and become the strong themselves!
According to the tour guide of Wanzhan, the first domestic agricultural machinery companies to exhibit in Hanover were domestic component companies from Jiangsu and Zhejiang regions such as Ningbo Kangbo and Yancheng Jinganzi. These companies had the most pioneering and adventurous spirit. At that time, when the companies were still in their early stages, two or three people even dared to go to large-scale exhibitions like Hanover to compete for customer resources. Through Hanover and other large-scale exhibitions abroad, This domestic brand has gained a large number of customer resources and has now grown into a well-known agricultural machinery parts enterprise in China, supporting the world.
The exhibition's component companies are located in halls 15-17. Among these three halls, there are many Chinese component companies. According to the exhibition's data, more than 150 Chinese component companies attended the exhibition, as well as strong companies such as Hengli Hydraulic, which ranks among the top in the global hydraulic component industry.
It is said that this is the first show of Hengli Hydraulic in Hanover. Hengli showcased hydraulic pumps, motors, valves, and cylinders for major agricultural machinery such as tractors and combine harvesters, as well as the most important electromechanical hydraulic integrated electronic control solutions, which are leading globally.
Of course, the author pays more attention to several familiar domestic parts companies. In the 15th exhibition hall, I saw familiar faces such as Ningbo Kangbo, Jiamusi Jinlanma, Shijiazhuang Xudong Machinery, Cao Spring, and Changheng Transmission Shaft. In addition, in other exhibition halls, I also saw parts companies such as Beihai Wheel, Shijiazhuang ZTE, and Heilongjiang Zhongxing, such as wheel rims and triangular tracks.
Although the internationalization level of domestic power whole machine enterprises is not high, Chinese agricultural machinery parts enterprises are the first group to go out in the form of industrial chains. Due to their early entry into the supporting systems of international multinational companies such as John Deere, Kesner Netherlands, Glenn, and Reken, parts enterprises have integrated into the agricultural machinery industry system of Europe and America earlier in a sense. Through domestic parts, I believe that European and American host companies and users will deepen their understanding of China.
If the components are strong, the host will naturally be strong. As more and more component companies go global, domestic hosts will also be recognized by more foreign peers and users. Of course, brands need the endorsement of the country. With the strength of the country, the resistance of domestic agricultural machinery enterprises to go global will be smaller and smaller.
4、 Smart Agricultural Machinery: Global synchronization of technology and leading application in the world!
Overall, traditional agricultural machinery mainly driven by mechanical transmission, whether it is the whole machine, agricultural machinery, or components, has a significant gap between domestic agricultural machinery and European, American, and Japanese enterprises. Some gaps may be decades long. While foreign counterparts are still making rapid progress, it is still difficult for domestic agricultural machinery enterprises to catch up with or even surpass, and it will take a long time.
But in a new field, domestic agricultural machinery is not lagging behind, even leading the world in application technology, including leading European and American peers. This field is smart agriculture, intelligent agricultural machinery, and agricultural Internet of Things.
In the smart agricultural machinery exhibition hall of this exhibition, it is evident that there are hundreds of companies participating, but Chinese exhibitors have a clear advantage in terms of quantity. If the booths were not all in English, the audience would likely think that they have entered the domestic exhibition hall.
In the field of smart agricultural machinery, DJI and Jifei represent the highest level of domestic agricultural machinery. At present, DJI still holds a dominant position in the global plant protection drone industry. We can also see European and American drone companies at exhibitions, but their products are clearly at the level of the previous generation of plant protection drones in China, which may lack application scenarios, so their drone technology progress is very slow.
The products showcased by DJI this time include DJI Agras T50 and DJI Agras T25 (debut in Europe), DJI Mavic 3M, DJI Relay Module, and DJI FlyCart 30 (debut in Europe). During the exhibition, DJI Agriculture will also organize salon activities at the booth to share and discuss topics such as the development of agricultural drones, smart agriculture, global drone policies and regulations, and overseas operation cases.
However, DJI and others did not bring their newly released T60 and other state-of-the-art products to Hanover, indicating that both companies place greater emphasis on the Chinese market.
In addition, companies that represent the strength of China's smart agriculture and smart agricultural machinery include automatic navigation and operation monitoring systems, well-known companies such as Shanghai Huace, Shanghai Lianshi, Sinan Navigation, Fengjiang Intelligence, Bochuang Linkage, and Hezhong Sizhuang, as well as some domestic smart agriculture and agricultural machinery companies specializing in the European and American markets.
Compared with senior European and American navigation brands such as John Deere, Tianbao, and Topcon, Chinese companies have made faster technological progress and product iterations. More importantly, domestic automatic navigation systems have a simple structure, more serialized products, more diverse application scenarios, and more advantageous costs and prices. It can be said that in the fields of agricultural machinery navigation and autonomous driving, domestic forces are on par with European and American counterparts. To put it bluntly, in terms of application technology, Domestic brands are already ahead of their European and American counterparts.
Conclusion: The exhibition is a mirror, with Hanover and over 2000 exhibitors inside. Outside the mirror are domestic agricultural machinery enterprises in the real world. Whether or not we want to admit it or not, there is still a big gap between us and European, American, and Japanese companies. Chinese companies can only catch up with each other with a spirit and action of seizing every day. On the other hand, there is also an opportunity to change lanes and overtake. In the fields of intelligence and new energy, it is highly likely that Chinese companies will lead the world.